Morrison Brothers’ Remarkable Growth With Snavely!

OPPORTUNITY

Morrison Brothers, initially a minor account for Snavely, experienced significant growth with the persistence and

tenacity of

Snavely Account Manager, Alex Durning.  Alex, out of the Liberty, NC branch, leveraged his industry expertise and relationship with a key hire at Morrison,

Jeff Dunning.

Jeff’s new role in the engineered wood department opened new business opportunities for Snavely. He specifically reached out to Alex to discuss a propo

sal for their Engineered Wood Program (EWP), leading to meetings and presentations that would showcase Snavely’s capabilities.

SOLUTION

Program Development

Snavely presented a comprehensive and strategic program to Morrison Brothers, including a tour of Snavely’s yard.  Key Program Elements included:

Competitive Pricing: Aimed to regain the confidence of Morrison Brothers’ sales team.

Marketing Support: Included salary assistance for an internal designer, allowing Morrison Brothers to manage regular projects internally while relying on Snavely for complex designs.

RESULT

Partnership and Service:  Snavely committed to being Morrison Brothers’ sole supplier, ensuring 100% investment in their success. This exclusive partnership and extensive support, including involvement in job sites and the Builders Plus program, were key factors in Morrison Brothers’ decision.

With a comprehensive program, competitive pricing, and unwavering support, Snavely helped Morrison Brothers achieve remarkable growth and set ambitious goals for the future, including:

Product Range

Morrison Brothers committed to stocking Snavely’s LVL, I-joist, and rim board, and ordering glulam and Anthony Forest products as needed. They also aimed to maximize purchases from Snavely, including decking, siding, and house wrap.

Additional Opportunities

Morrison Brothers showed interest in other products like LP SmartSide. Plans were made for a plant tour in Tennessee to further solidify the partnership.